After years of experimental matching and traveling, we launched Human Hotel as a purpose-driven travel community.
Core
— values

Social
Collaborative — Sharing — Inclusive
Purpose-driven
Dedicated — Creative — Independent
Critical
Charismatic — Passionate — Informed
Resourceful
Fair — Sustainable — Capable
Experimental
Curious — Explorative — Weird — Humorous

This Is Where We Live
We’ve spent a generation tearing down systems, traditions and beliefs, everything that either smelled of authoritarian nonsense or bourgeois attitudes. We moved to the free world and the free market. We may not believe in its superiority, but if you’re reading this you live by it and benefit from it. It’s the operating system of your life.
With the advancement of technology, we now all live in a world where data is driving the market and where growth dictates our societal advancements. It has become the Northern Star of human progress.
But we believe that’s just not ambitious enough.
We need to put value back into the equation. We need some guiding principles that do not only drive growth but also meaningfulness. We need deeper reasoning, more tools, harder work and more facetime so that we can see more. Humanity has long passed the need to only navigate by a star. When everyone is scouting up, no one is looking into the eyes of other people.

Wooloo
— people
We are the artists, curators and (sometimes) visionaries of the Wooloo collective and the art community Wooloo.org, the world’s first online community for professional artists founded in 2002. Since then, we have worked with human matchmaking as our artistic format.
For over a decade, we’ve exhibited our social sculptures at a wealth of art institutions and biennials including Artists Space, Manifesta 8, Van Abbbemusuem, Athens Biennial, and the 55th Venice Art Biennial among many others.
We’re currently based out of an old chocolate factory in Copenhagen, Denmark, and focus all our time on the social sculpture that is Human Hotel.


Human Hotel
— team

SIXTEN
Co-founder / Curator

TROUBLE
Branding / Partners

RUNE
Mr. Finance

RANDY
Social Chef

MARTIN
Co-founder / Curator

CARLA
Assistant Curator

SARA
Assistant Curator

WILL
Co-founder / Tech & Design

MARTA
Assistant Curator

ARTO
Ambassador

DIEGO
Tech & Marketing

NICOLAS
CTO

GIACOMO
Assistant Curator
Our
— story

Back in school, in the days before Facebook (and even Myspace), we had the idea to create a social network for matching artists with exhibition organizers. This became Wooloo.org.

(It took months before someone finally did!)



We also ran an Avantgarde Dating service matching artists as couples based solely on their work. The idea was to challenge the concept of monogamy.
In NYC we took experimental matching to the next level with our Life Exchange. Participants left a Chelsea townhouse with each others clothes, keys, wallets and lives.



(So much fun! Berlin was still full of cheap spaces back then.)
Our festival favourite was Fictive Days, a project that invited people to live as their preferred fictional character for 2 weeks…
(and stay in character of course!)


(They’re still married today)

(Here’s a Peruvian shaman conducting a ritual for Mother Earth with her Danish host)



After that big task, we moved down in scale and asked a small Danish village to stop watching TV for a week and adopt their neighbor’s life instead.
(Watch that story unfold itself)



The City of Copenhagen hired us to create a 3-year program for visiting artists to live with local hosts, collaborate on projects, and publicly exhibit the results inside their private homes.

A science conference requested our help with hosting 30 scientific Ph.D students so we reached out to a large community of beekeepers and matched them together.
(This resulted in a ton of home-brewed mead)



Oh, forgot to mention that we also invented a Spiritual Council that matched local politicians with clairvoyants helping them to look into the future.
(Watch the film about this unique collaboration)
Or that we built a huge public candy machine and sold edible sweets made from the hair of bankers guilty of ‘insider trading’ during the financial crisis.
(That has nothing to do with matching people but what a trip it was to get their hair…)
